Managing a vibrant and effective social media presence requires consistent effort, strategic thinking, and a keen eye on the latest trends. For busy business owners and marketing teams, this can be a significant time commitment.
At Wayve Maker Agency, our Account Management service is designed to alleviate that burden, ensuring your social channels are not just active, but also optimized for growth and engagement.
With Wayve Maker, you’re not just choosing a service; you’re choosing a partner who
genuinely cares about your business growth.
Our Social Media Strategy service focuses on developing the comprehensive roadmap – defining your goals, target audience, content themes, and overall approach. Account Management, on the other hand, is the ongoing execution of that strategy. It involves day-to-day posting, community engagement, performance tracking, and continuous optimization based on the established plan. Think of strategy as the blueprint, and management as the construction and ongoing maintenance.
We manage accounts across all major social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Pinterest, and more. Our approach is to focus our efforts on the platforms where your target audience is most active and where we can achieve the best results for your specific business objectives.
The posting frequency will be determined during the Social Media Strategy phase, tailored to your industry, target audience, and chosen platforms. It’s not about posting endlessly, but consistently publishing high-quality content at optimal times to maximize engagement and reach. We will discuss and agree upon a clear content calendar with you.
Our account managers actively monitor your social media channels throughout the business day. We respond promptly and professionally to comments, direct messages, and mentions, fostering positive interactions and addressing any queries or feedback. We also monitor for reviews and can advise on strategies for responding. For more complex inquiries requiring specific business knowledge, we will coordinate directly with your team.
Transparency is key! You will receive comprehensive monthly reports that detail your social media performance, including key metrics, insights, and progress towards your goals. We can also schedule regular check-in calls to discuss performance, upcoming content, and any new initiatives.
While we can certainly work with any assets you provide, our Account Management service often includes the sourcing and creation of engaging content, including graphics, short-form video concepts, and compelling copywriting, all aligned with your brand’s voice and strategy. We streamline the content creation process to minimize your involvement while ensuring brand accuracy.
Our Account Management service includes the ongoing monitoring and optimization of your paid social media campaigns (if a paid strategy is part of your overall plan). This involves budget management, A/B testing of ad creatives, audience targeting adjustments, and performance reporting to ensure maximum ROI. Campaign creation and initial setup of complex ad strategies might be a separate, complementary service, but the ongoing management is included.
Absolutely! If you already have a well-defined social media strategy, we can seamlessly take over the execution and management of your accounts. We’ll conduct an initial review to understand your existing plan and ensure a smooth transition. If your strategy needs refinement or is outdated, we can also integrate a strategy audit before beginning management.